I looked into becoming a stihl dealer a few years ago. Lots of rules! We already had echo,dixon,grasshopper,woods,scag to name a few. Baisicly they told me there was strict pricing to keep dealers from cutthroating other dealers and if another dealer could prove you were purposleycalling on customers in his territory that they would pull the dealership! Another thing like echo they work off of diffrent levels for dealer pricing such as non stocking dealer, silver,bronze.gold,and platinum, all depending on how much your stock order is for the year . I think the gold level was like $250,000 sales a year!! Thats alot of saws! But none the less my dreams of being a sthil dealer are pretty much shot cause they let all john deere dealers sell stihls now. from what i heard it was a markiting stratigy to hurt the efco/john deere brand. makes sense i guess..