Need help with fungus ID and solution

[squad143]

First on is on a King Crimson Maple

Second is on the underside of a Magnolia.
Scrape it off and it's a brown gooy substance with a fungus like smell

 

[Raintree]

Looks like lichen on the Norway, harmless
Magnolia scale on the Magnolia, see controls... http://www2.ca.uky.edu/entomology/entfacts/ef431.asp

 

[ATH]

+1 on the magnolia scale.

On the Norway maple: there is a spot on the right that looks like it is a dark spot on the right side that I wouldn't expect. Are there dead branches on the tree - especially around that area?