Makita taking over Dolmar brand in the USA

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The oil is the same it will just be a new label.

I ordered some of the makita branded oil because the dolmar branded oil is gone. Not the same. Makita oil is labeled as being rated FC while the dolmar is FD. Still full synthetic. Not sure what the price difference is since they haven't sent me a bill yet

Rep was in today and i questioned the labeling of the 2T oil. He claimed it is the same oil in the bottles but that Makita is using up old labels that spec it as FC oil.
 
Hmmm
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A lot of companies market their products under different name to different product segments. It does not always make sense to me, but they make a lot of money at it.

Husqvarna sells rebranded Poulans and Jonsereds and (at least used to) Craftsman chainsaws. Northern Tool owns and produces at least a dozen brands of log splitters. GM did it for years.. Honda/Lexus. Toyota/Accura. Ford/Lincoln/Mercury. Aldi/Trader Joe's. Oregon/Carlton/Windsor. Efco/John Deere. Obviously, some of these have been discontinued. But airlines continue to sell first class seats on the same airplnes, flying the same route, for a lot more money to some people.

I think that 'Dolmar' and 'Makita' could have been maintained successfully in different market segments, but they did not ask.

Philbert
 
Here in the Upper Midwest we have a chain of contractor stores (non-sponsor) with about 10 locations. They are a full line dealer that carries every Makita product (along with DeWalt, Bosch, Milwaukee, etc.). But each store is also an authorized STIHL or Husqvarna dealer. If I walk in and ask for 'a chainsaw' . . . .So when they have their 'dealer demo days' I have to seek out the Makita rep to ask about their saws (mostly interested in the electric and battery ones).

But a lot of dedicated saw/OPE shops like to carry 2 brands, to offer customers a choice.

Philbert
 
Makita/Dolmar have never had successful marketing of their chainsaws. I don't see this changing anytime soon, if ever.
Well that sure is some strange perspektive of the world... Not succesful? When? If you compare Dolmar and Stihl, you are comparing an ant with a gorilla. Stihl has approximately 1 billion $ less revenue than the whole Makita company. But Dolmar(2006 is mentioned at 108 million turnover) is only a very small part of the Makita brand. So we are actually seeing a brand with hardly any major marketing (f.e. Stihl Timbersports, etc.) still surviving in the brand wars. So for me they must be doing something right for this brand to survive since 1991!

7
 
Surviving enough that they can afford to produce in one of the most expensive production countries in the world. Yeah it sure sounds like they are happy with that...

7
 
Barely surviving, but maybe they are happy with that?

Surviving enough that they can afford to produce in one of the most expensive production countries in the world. Yeah it sure sounds like they are happy with that...

7
And able to do enough R&D to bring an amazing 60cc saw to the market at $200 less then Stihl and husky and run neck and neck with them.
 
Forgive me if I missed it, but this is just a USA thing correct?? Can one still be ordered from another country as a dolmar??

It is several years since about the same happened here. There are no Dolmar dealers here, but the Dolmar saws can be ordered from Makita (as Dolmars).
Hopefully they will keep the better part of the Dolmar dealer network in the US, and improve it (there wasn't any Dolmar network here, just an importer - so a different starting point).
 
What amazing 60cc saw is that?
The 6100 is a boat anchor and underpowered compared to a 562xp and probably a 362C-M as well.
As long as you keep telling yourself that you won't feel like you over spent.
 
It is several years since about the same happened here. There are no Dolmar dealers here, but the Dolmar saws can be ordered from Makita (as Dolmars).
Hopefully they will keep the better part of the Dolmar dealer network in the US, and improve it (there wasn't any Dolmar network here, just an importer - so a different starting point).
Saying the US has a dealer network is a stretch.. there are very few dealers.
 
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