The local Honda dealership started out by selling J'red in the early 70's, when it was still called Jonsereds. During the 80's they also became Zenoah dealers so they have been working with Husqvarna for a pretty long time.
They told me the folks up in Sweden are making some pretty big changes in how products are branded and how they are targeted. What you saw is part of that brand shuffling: J'red and McCulloch (Europe) should become basically the same thing, with the difference the former would be sold in dealerships and the latter in big box stores. Should is the keyword here because there's still the problem of what should replace the premium J'red products since people naturally equate the brand with higher quality products than McCulloch, especially since they moved most of MC assembly lines from Italy to Slovakia (I think) and China.
One thing is for certain: this is turning into an organizational mess. I've ordered two Zenoah air filters and was delivered something completely different with the right code slapped on the plastic envelope. It never happened before: Huskie has always been great when it comes to spare parts, albeit on the pricey side.