Tree Machine
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We seem to have a general agreement on that.This is a personal way of marketing and advertisingMike Maas said:
Perfect. Summed to a fine point. This is another personal approach, in contrast to more traditional and thought-of 'shotgun' methods to advertising. Remember this key nugget of wisdom: Impersonal ads cost money and produce marginally. Personal approaches generally cost nothing and produce magnificently. Personal marketing approaches are many, they're custom-tailored to the setting and conditions and truly become more a way of being, as well as a way of doing.Xander said:
Shotgun approach.Max said:
I would see this as the cutting-edge for advertising a tree service. Still a shotgun approach.Max said:
Shotgun, shotgun, shotgun, shotgun, verging on personal.jazak said:
This is one of the most sensible approaches. You couldn't have said that better. Still shotgun.
Rolla??? You're a success and a legend where you live, but that's because you do your gig a certain way, and it works! Pretty much everyone here agrees word of mouth is numero uno in generating a magical, drop-in, call outta nowhere call from a client you don't know, but who says. These calls are like ....life blood. They have a very, very, Very high sell rate and are themselves self-propagating. You can have these as an innate part of your marketing forefront. If you're fully dialled-in, word-of-mouth, and business cards ARE your marketing campaign. You spend Zero on advertising. Your clients do your marketing for you. The more NEW clients you add, the more word-of-mouth referrals you get out of that. Your base clients grows, and they never forget you.
Getting to that place, I think, is the jist of the question for most any startup Tree Service. Ryan's difference is that he just HAD what I described above, and has left it to start fresh, Where again, Ryan? And how far away are you from your old stomping grounds? What are you gonna do with you stomping ground calls? They don't stop just because you've stepped away. You've left behind a machine in motion, a self-generating, self-perpetuating referral machine that needs managing in your abscence. Is your client base in some written form somehow, computer or on paper? Is your stoming ground phone number available? You left behind a gold mine. You're gone, but it's still there. The potential problem is the time-suck of AGAIN, politely declining someone who cares and wants you to care for their trees.
or
the potential solution of you selling it to someone who wants a jump-start and wants to live near where you did, which from what I understand is areally nice area for a lot of things, especially suited for hardwood, deciduous trees. Long growing season.
Advertise that at the forestry urban forestry schools in your region. I'll bet there's a Dad out there who'd invest in his son's assured and secure future. An ad in TCIA. Or offer your database and customer base to a local tree service. What you worked to build has value. But it can be a liability, like I say, because the phone will keep ringing.
Again, on the positive side, Ryan brings with, his full experience of having done it one already. And Arboristsite. Plus you've already got jobs in progress and jobs on the book. You're rollin, and you're fine because you understand the very bare minimum basics it takes to succeed; Treat people right, and do your job in excellence.
Word-of mouth is based on just that simple formula. When you understand that it takes fuel to run any machine, treating people right, and doing your job in excellence is the fuel for your referral machine. Part of it has to do with the trees, but mostly it's a human-to-human thing. Your impression, as well as what you left behind.
Getting your first jobs is the absolute hardest part. The rest is just about being out there and then implementing some effective strategies, each of which should be optional and a choice based on 'flexible' choice, not because you have to, but because you see an easy and free opportunity to create more business. Come from a place of abundance; You only need to support you and your family and get off to a strong start. If you approach your journey from a standpoint of scarcity it will not be as much fun. You'll feel like you're moving forward, but you might starve. Ryan Willcock is not gonna starve.
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