Any marketing steps to prep the business for Spring?

[KingBeee]

Any marketing steps to prep the business for Spring?

 

[Ted Jenkins]

This past year has been a real eye opening issue. Prices doubled from two years ago. I am determined to make changes or quit. From October 2019 to January 2020 I received more than 500 calls asking for wood delivery. With the snow and roads closed it was more than difficult to make deliveries. Thanks

 

[ATH]

What kind of work do you do?

 

[Ted Jenkins]

What kind of work do you do?

Sorry I thought people knew about me. I sell firewood 24/7/ all year long. We have had about three weeks of 20 to 50 F weather with no snow. Phone just stopped all of a sudden. Thanks

 

[ATH]

Was asking OP. Sorry...not sure about marketing firewood. But, yeah, I see how weather probably dictates your work flow. Could you send postcards to regular clients who haven't ordered. Maybe sell then not quite dry wood now for next year at a discount? Keeps some cash flow and moves inventory???

 

[Ted Jenkins]

Ath very good point and yes I have done that at least some. In the past I made about 200 calls every year in spring and summer. I got burnt too many times with buyers not paying or waiting until fall to pay. This year I am trying to look at other options that might make sense. I have a budget set up to work for some of the summer with no income. I typically have about one client a week who wants a delivery, but with discounts. When we have snow on the ground people do not mind paying 2 3 or $400 extra, but no one knows when that is. I am trying to process all available information to make some sensible conclusions. Thanks