Ah Publisher....
Well, I already
posted my flyers and brochures, and you probably saw them. If you want, you're welcome to e-mail me the file before you send it to the printer. Seriously, I could save you a ton of money since most printers know lots about printing and little about art. Very little... That way I can e-mail you back the PUB file plus a PDF that's at full resolution for your printer.
My suggestions...always start with a blank piece of paper and a pencil. Just draw what you want the finished product to look like. The end result will be sooo much better, I guarantee it. Being artistic with a computer screen in your way does not come naturally to most people, myself included. Once a mouse is in my hand, I tend to function on fewer brain cells. With a guide on paper, you can just do the monkey work of recreating that on screen.
But before you even make a rough draft, it's critical to know why in the world you're doing this. For existing customers? For potential customers? To introduce yourself to someone new? Because you can't do all of that effectively in one piece. Seriously. Pick a specific purpose and attach a dollar figure to what that is worth. Working backwards, determine how many people you can afford to send it to in black and white or color and how many pages, if you'll send it via direct mail or include it with proposals and bills, etc.
Once you have a plan, things fall into place much more easily. So in general terms, you want to be sure you're selling yourself and your services. Too often, you see people selling only one of those things. The result is a flyer with a nice big picture of their chip truck. BLECH! Who wants that? People hire tree companies for a result. Discovery Channel does a good enough job with presenting heavy machines. The flip side is to spend too much time talking about the service and not building your reputation.
Ideally, you're pitching to them a result with a pleasant, reliable, positive means to that end. A smiling face, a green landscape, a focus on your company logo/name, and brief messages about what you do. Nothing long winded gets read! Good luck! I'm here to help.
I will certainly keep that in mind.
