ya, that is true, and no one here is a customer there. When we discuss firewood quantities here on this site, we have to all speak the same terms, and precisely because of these regional differences, it is up to the poster to translate into "cord" or fractions of a cord, so we all can be on the same page for discussion purposes.
Example,. I have never, ever in my entire life heard the term "rank" as pertains to a quantity of firewood. I have only read it here. Same with "bush cord" and if i had to guess, and wasn't told like up above, i would have guessed some "bush" cord was smaller than a full regular cord. Otherwise, why add the extra word? Same with "face" cord. Whos face? I have seen firewood sold from 12 inches to 24 inches long chunks, so how much in some "face" cord? And to the owb guys, they might want 36" chunks, man, that is a hefty "face" cord then.
Locally, use what works and makes money, on the forum here, we have to be on the same page, which is cord, or 1/2 cord, 1/3rd cord, etc.
Then "how much on a truck" load..err. What size/kind of truck??
Single axle big flatbed, double axle, tri axle, who knows....
No one is getting charged by the word to post here, just a bit clearer background information, a few more words and a better description of what something is about, helps other people answer questions and add to the discussion.