Welcome to the real world. Most of the time we are under paid. I think you have the wrong attitude and opinion. You need to be thinking how much can you charge and still keep some customers. Here in the California mountains people do no live in any one place long so reputation can be thrown out the window. You can completely rip some one off and by the time any body finds out that they have been ripped off they have moved. For other places it is of course different, but if you can not be happy with what you are earning at some point you will be out of business. For tree removal the general rule of thumb has been what do I think it will take for me to get this thing out of here. 19 hours with my two regular helpers. My regular mark up has been add 30% to my $25 an hour guys. Now double the estimate and submit. That has served me well in past years. of course it pays to spend some time checking with competitors. If there are dozens of competitors well then look to offer some thing others do not. If there are no competitors then there is your answer. When you buy food for your family does the grocery store ask you how well did you do today, no they just set their prices to what they think they can get away with. Ever have a rotten limb fall and damage a saw or piece of equipment. You had better have the coin in your pocket to replace that stuff and still be able to feed your family. Thanks