ArboristSite.com Sponsors


Services ad in local paper worth it?

jonny37

jonny37

ArboristSite Lurker
Joined
Nov 4, 2015
Messages
22
Age
50
Location
Lexington, ky
Hey guys, im considering an ad in the local paper. They run 2 different papers during the week. An ad in their services section is $1,040 per year. Currently there are about 10 other company ads that run there. The other tree service ad has been there for years. Would it be worth investing in this ad? What has been your experience?
 

ATH

Addicted to ArboristSite
Joined
Nov 18, 2006
Messages
3,903
Location
Ohio
Website
www.AdvancedTreeHealth.com
I think it depends on your community. What is their circulation? Who reads the paper? Is that your target client base? The paper should be able to tell you who reads it.

10 others in there...sounds like a lot. What does $1040 get you? Just a couple lines that blend in with the rest or something bigger? nobody will notice an 11th one added in.

I've never used the paper and the last phonebook will be the last yellow page ad I'll do. Not saying there is nothing there, just anticipate a lower ROI.

Do you have a website?
 
KingBeee

KingBeee

ArboristSite Lurker
Joined
Jan 22, 2020
Messages
49
Age
30
Location
Toronto, ON
I would suggest you invest much of your time and money on social media ads and build your online reputation.

People nowadays just Google everything. If you can strongly build your company online (create a Google Business account, register to reputable landscaping website) people can notice and see what you do, what you can offer.
Also, in our experience, Instagram, Facebook and having an ad online is a great investment!
 
David Gruber

David Gruber

ArboristSite Member
Joined
Sep 27, 2019
Messages
68
Age
52
Location
Akron, OH
Newspapers are dying fast...but the remaining readers tend to be older, so they are less likely to be able to diy anything.. just remember thats a somewhat limited market
 
  • Like
Reactions: ATH
rarefish383

rarefish383

Addicted to ArboristSite
Joined
Nov 2, 2009
Messages
7,579
Age
64
Location
MD
I was the fourth, of four generations in the tree business, so my circumstances are different if you are just starting up. We were getting rid of Yellow Pages and never did local papers. Our reputation was made in the Yellow Page days. Not long ago I Googled our family business and about fell over. There were 3 pages of stuff on line about us. News paper stories with pics of us taking trees off houses with cranes , 25-30 years ago came up. I'd get a website up and running. If you ever do some big work with cranes, call the local Gazette, or town paper, and try to get some free publicity out of it. If they publish it, it will show up on a search. I caught a record Rockfish on the Chesapeake Bay about 15 years ago, if you google my name, the pic that was in the local sporting goods store paper comes up with my picture. Once it's on line a search will bring it up.
 
KingBeee

KingBeee

ArboristSite Lurker
Joined
Jan 22, 2020
Messages
49
Age
30
Location
Toronto, ON
I was the fourth, of four generations in the tree business, so my circumstances are different if you are just starting up. We were getting rid of Yellow Pages and never did local papers. Our reputation was made in the Yellow Page days. Not long ago I Googled our family business and about fell over. There were 3 pages of stuff on line about us. News paper stories with pics of us taking trees off houses with cranes , 25-30 years ago came up. I'd get a website up and running. If you ever do some big work with cranes, call the local Gazette, or town paper, and try to get some free publicity out of it. If they publish it, it will show up on a search. I caught a record Rockfish on the Chesapeake Bay about 15 years ago, if you google my name, the pic that was in the local sporting goods store paper comes up with my picture. Once it's on line a search will bring it up.
That's a great tip! Thank you.
 
Ted Jenkins

Ted Jenkins

Firewood by TJ
Joined
Apr 18, 2016
Messages
2,202
Age
68
Location
Twin Peaks
I am surprised that more people have not responded to this issue. My take. Forget the newspaper advertising as it does not work. Ask your self how many people have phones that they carry around with them. How many people have newspapers that they carry around with them in their pocket. Here is what I am finding as I have recently been changing to a different approach. I am trying to direct customers to my web site as opposed to answering all the questions on the phone. When snow is flying I will get twenty five calls a day asking what the price of wood is today. Prices change from week to week in the winter. I get an easy $200 to $300 extra for delivering wood during cold weather. I can not afford to waste that income. At a moment I can plug in my updated price list and the customers can decide if they really need wood or not. At my web site it is more easy to line up customers as they log in and take them as they come. Most people just want to know that wood is coming. A big plus is many of the regular questions answered as to what size I have and that short stove wood is pricey. At this moment I am very pleased with the investment of about $500 for the year in media presence. Then if I really want to pop I can add more Google power at any time. Thanks
 
farmer steve

farmer steve

outstanding in my field, 5150
Joined
Feb 8, 2013
Messages
16,765
Age
64
Location
Stihl, PA
I used the local paper for ads when I had my farm market. I forget the weekly cost. It ended when I ran an ad with a coupon for something free. Tomatoes or corn I forget now. Never got 1 coupon. Fast forward to Facebook. I could post what was coming into season or what type of sweet corn I was picking on any given day. Customers would post pics of the produce they bought and comment on quality,flavor or whatever and all their friends saw it. . Everyone Facebook's now and I see ads for tree companies all the time. 1 other thing is get quality business cards. Hand them out and put some up on any bulletin board you see. Good luck in your venture.
 
KingBeee

KingBeee

ArboristSite Lurker
Joined
Jan 22, 2020
Messages
49
Age
30
Location
Toronto, ON
I used the local paper for ads when I had my farm market. I forget the weekly cost. It ended when I ran an ad with a coupon for something free. Tomatoes or corn I forget now. Never got 1 coupon. Fast forward to Facebook. I could post what was coming into season or what type of sweet corn I was picking on any given day. Customers would post pics of the produce they bought and comment on quality,flavor or whatever and all their friends saw it. . Everyone Facebook's now and I see ads for tree companies all the time. 1 other thing is get quality business cards. Hand them out and put some up on any bulletin board you see. Good luck in your venture.
I appreciate your taking your time to comment on my question.
It helps a lot. I realized that publishing in the newspaper provides a different form of credibility. For me, it would really tell that the company is reputable and not taking advertisements for granted.
It may be old school but nothing can beat the classic way of disseminating marketing.
 

ATH

Addicted to ArboristSite
Joined
Nov 18, 2006
Messages
3,903
Location
Ohio
Website
www.AdvancedTreeHealth.com
I appreciate your taking your time to comment on my question.
It helps a lot. I realized that publishing in the newspaper provides a different form of credibility. For me, it would really tell that the company is reputable and not taking advertisements for granted.
It may be old school but nothing can beat the classic way of disseminating marketing.
I don't know...I think that the people advertising in the newspaper as not taking advertising seriously...they just go with the lazy thing they have always known. I think your comments about marketing via social media tells me they are up to date and taking it more seriously. Updating social media a few times a week with relevant information and an obvious plan takes a lot of thought and dedication (not talking about snapping a few pictures of a tree or their equipment....).
 
OM617YOTA

OM617YOTA

ArboristSite Member
Joined
Jan 20, 2020
Messages
62
Location
Oregon
35 year old homeowner here. I have never bought a newspaper in my life.

Make sure your company shows up on the first page of Google and answer every single time someone calls or reaches out to you. You get one shot to get that right.

Forget the paper.
 
  • Like
Reactions: ATH
Top