Advertising- Real Yellow Pages

[KeppleServices]

The yellowpages is a waste of time. I have had an ad going on 3 years now, and in one there is a tracking number. I get a whole 3 calls a month! so much for $569 a month!

 

[OLD CHIPMONK]

We averaged about 17-25 calls per day with the original, smaller ad. Our 2008 ad is 8 times larger. In 3 colors w/ white background. We'll post again after the books are delivered & we can asess our current market. We need at least 60 days for this process. Tracking upgrades are enabled & results should be forthcomming. Stay tuned !

 

[lawnmowertech37]

Out of curiousity, whats it run for an ad in the yella pages? Do they charge by the word? Or is there just a flat rate?

depending on the company if it is dex it is not cheap i currently am behind on my bill by 6000.00 cause of no work in our local area the drought really took and hurt business last year so its going to take a miracle to get caught up on bills


but dex charges by the size of the ad


the bigger the ad the more expensive it becomes

 

[NORTREE]

The prices have always been by the size of the ad no matter what book I advertized in.I got better results from the Verizon book.I didn't have luck with the smaller ads though.Years ago I had a large ad in the Saratoga,NY book and I got a LOT of calls from elderly people.One day we finished up a job and the elderly client is paying me and he says "We called you because you had the only ad in the phone book we could read"...Where I was in NY the books came out in the late spring/summer months which was good.Here in Vermont the books got delivered at the beginning of December which is a bad time of year as calls are slow due to winter and holidays so I have to suck it up and pay for the ad through the winter and it should work out in the spring.The new ad measures approx 2 1/4" x 3 3/4" which I believe is DQC(double quarter column).