That's pocket change for Stihl. The 2011 price increases are BS. Just because they made less $ than the previous year doesn't mean they lost money. They still made over 2 Billion euros in profit for 2009. That's 2.75B US.
"Despite the global economic crisis, the revenue generated by the STIHL Group
decreased by only 4.9 percent and amounted to more than 2 billion euros. The
earnings situation was satisfactory despite the decrease in revenue. With an
equity ratio of 65.3 percent, STIHL has a sound financial structure."
http://www.stihl.com/unternehmen/presse/download_reddot/presse/stihl-gb09-e.pdf