hseII
Addicted to ArboristSite
So what is the mystery about the 590? It's an absolutely typical, straightforward saw - it looks like a well executed product with the same technology developed decades ago. Echo decided to go after a particular market segment and undercut everyone, which they are in a good position to do as they don't have a large investment in new engine tech to pay off. This kind of stuff happens all the time in all sorts of markets - it doesn't mean they have some magic formula.
Hopefully ECHO will do the same thing to other market segments in the future.
I don't think they undercut as much as priced it where they could make a profit, as well as sell many: they've succeeded.