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Business Management
I think all of the salesy advertising crud is overwhelming most people these days.
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<blockquote data-quote="TreeGuyHR" data-source="post: 4099656" data-attributes="member: 88948"><p>About to do some myself. </p><p></p><p>I have a few hundred contacts (clients, repeat clients, potential customers I have prepared bids for) that I will be contacting with a mailing. First time I have done that, but it is targeted at not only reminding them what I have done for them but also that there is an immediate need to address a bark beetle out break in the area in ponderosa pine. I am going through my files (yes, I keep paper files as well as electronic) and pulling all contacts that have pines on their property. </p><p></p><p>Also, I have started a census of currently infested pines, in which I systematically cover my area and photograph and take measurements of the infested trees, as well as knock on doors. Targeted marketing, not blind advertising. </p><p></p><p>I do have a yellow page add (recently updated) and website (which I have to update -- not touched in two years).</p></blockquote><p></p>
[QUOTE="TreeGuyHR, post: 4099656, member: 88948"] About to do some myself. I have a few hundred contacts (clients, repeat clients, potential customers I have prepared bids for) that I will be contacting with a mailing. First time I have done that, but it is targeted at not only reminding them what I have done for them but also that there is an immediate need to address a bark beetle out break in the area in ponderosa pine. I am going through my files (yes, I keep paper files as well as electronic) and pulling all contacts that have pines on their property. Also, I have started a census of currently infested pines, in which I systematically cover my area and photograph and take measurements of the infested trees, as well as knock on doors. Targeted marketing, not blind advertising. I do have a yellow page add (recently updated) and website (which I have to update -- not touched in two years). [/QUOTE]
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