Four Paws said:
The main selling point for me is build quality - right on par with Stihl and Shindaiwa...blows Husky right out of the water.
That last part is simply a ridiculous, ie biased, statement. We carried them for a while when Tilton had them. The build quality is no better than Husky/Jonsered, and on the smaller saws it is generally worse. Especially the plastic parts.
But, I still thought the bigger models were just great saws, so I'm with four paws on everything else. Priced right and they would just run and run and run. Air filter sealing was an issue with some of them, but overall reliability was top notch. The 962 had the 262XP/MS361 formula just right, and would stay right with either of those saws. The 970 just screamed, and was quicker than the 981 until the wood got bigger.
Long term presence in the US will in large part depend on how successful Efco is at gaining market share with their post-Tilton distribution set up. It cost a LOT of money to get each engine family EPA certified. I was told a few years ago by someone who would know the scoop, that there was some discussion as to whether or not such investment was justified, and that it was only the private labeling of the John Deere and Cub Cadet units that made the numbers work. I believe they are selling more saws in Deere and Cub colors than their own. (If Cub had the 962, I'd order one for myself.)