Honesty will get you repeat customers and word of mouth. I tell my customers when the wood was cut, blocked, split, and tell them how it was piled off the ground(bunch of pallets). Like the previous post I get alot of customers tell me how they got "taken" by the last beer money firewood guy. Most can tell from the sound of the 1st couple pieces to hit the ground that the wood is good. I asked one customer if he got charged extra for the mushrooms growing out the ends of the damp popple he got from another guy. As far as advertising-T-shirts and sweatshirts when delivering, around town so you look like your in this for awhile, large easily read signs on my truck (on back too) "Firewood and phone #", local paper and around the holidays I send all my customers a generic logging themed "holiday" card thanking them for the business and including business cards and what next years looking like. Good luck and Happy Thanksgiving.