Agree with bob, also, when you adjust it, then go to tighten the nuts lift the end of the bar up (the bar will have a little up and down play when the nuts are loose - you want it in the up position when tightening)
I always tighten the back nut first then the front - although put them both on all the way finger tight to ensure everything is lined up first.
Sometimes you'll find that when you tighten the nuts the chain may get a bit tighter - not sure why, some of my saws do some don't, just gotta allow for it, then pull the chain over a little by hand - being careful of fingers! to check its seated ok everywhere.
After doing all that the tension should be as bob describes - just touching the bar in the middle when cold.
May not be the perfect way of doing it but works for me - i'll now wait for the experts to chime in!