Thanks for the help identifying. Luckily there are no other white pines within a few miles. I am unsure if I brought the bugs with me, as the tree has been there for a year and a half or so, and just showed up now. I've never seen them before on this, nor any other white I've seen in the area. The tree was transplanted from no more than 30-40 miles away. I'll give the soap/water spray a try as it seems to be the least harmful "solution" (good pun?)