Echo has been making some real savvy marketing decisions and this has got to be hurting the competition. For instance, the CS-590 Timberwolf offers incredible value for the money. When they had Echo customer appreciation days, they offered 20% off. I walked away with a CS-590 for about $338 tax included. In my opinion, it is way superior to Husqvarna farm and ranch grade saws like the 460 which costs considerably more. This new CS-490 is going to dominate sales in the 42 to 50 cc class just because of weight and price. This is going to force more competition between major manufacturers, and I would not doubt that someone like Electrolux/Husqvarna tries to take over Echo like they did Redmax. How many new Redmax saws do you see advertised "this year." I'm still mad they took away the G5000Av. Fortunately, I have two brand new G5000 powerheads still in the box, plus extra oil pumps for each. Same thing will probably happen to Echo someday.