Mitchell
ArboristSite Operative
I should throw a disclaimer out: like most tree business I know, I did not get into the tree biz to get rich but rather because I really enjoy it.
I was wondering if anyone has changed there business name or made other changes like hiring ad companies to do there marketing. I get most of my work from referrals so marketing may not have the same implications to me as others. I'm questioning if going to the next level of business requires professional advertising.
After reading some effective advertising web pages, doing a job for a sign maker and experimenting with wording of ads; it seems fairly obvious that people respond much better to certain styles of advertising.
I paid to have a flier made early in my start up. I don't even have a copy of it anymore. I never did deliver it as it felt cheesy and "shisterish". The theme of the flier was trying to tap into peoples emotion [with fear apparently, being the best one]. The flier had a big picture of a tree on a house with a caption explaining what had happened. A large headline read "don't wait for this to happen to you simple maintenance now prevents big expenses." It also had a time expired coupon to present for savings on services. Basically the same stuff you see in regular marketing. They also suggested changing my business name which i never did.
Word of mouth aside, after a couple years I'm thinking that polished crap actually is the most effective form of marketing. Are people conditioned to it?. What are your thoughts?
I was wondering if anyone has changed there business name or made other changes like hiring ad companies to do there marketing. I get most of my work from referrals so marketing may not have the same implications to me as others. I'm questioning if going to the next level of business requires professional advertising.
After reading some effective advertising web pages, doing a job for a sign maker and experimenting with wording of ads; it seems fairly obvious that people respond much better to certain styles of advertising.
I paid to have a flier made early in my start up. I don't even have a copy of it anymore. I never did deliver it as it felt cheesy and "shisterish". The theme of the flier was trying to tap into peoples emotion [with fear apparently, being the best one]. The flier had a big picture of a tree on a house with a caption explaining what had happened. A large headline read "don't wait for this to happen to you simple maintenance now prevents big expenses." It also had a time expired coupon to present for savings on services. Basically the same stuff you see in regular marketing. They also suggested changing my business name which i never did.
Word of mouth aside, after a couple years I'm thinking that polished crap actually is the most effective form of marketing. Are people conditioned to it?. What are your thoughts?