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I had an article done on me last December, my suggestion is be very clear on anything you want it to say because they like to throw words in or re-phrase everything and when it prints its too late, but as long as there are no misunderstandings just stress what makes you better than your competitors without being so direct where your competitors get pissed off at you, also run your number in the classifieds that week because when my article was done it was before I had any advertising and the writer wouldnt throw my number in because it wasnt supposed to be an advertising article, it was about a 20 year old who has a contract with the township, 3 full time employees, an office/shop on commercial property and the only one in the county providing tree care (everyone else advertises for topping and hack work) etc. etc. etc. and if you can with your truck make your phone number clear in the pic. where it is visible in a newspaper, mine wasnt and I had no ads, but I got approx. 10 calls from people emailing the writer for my number on Dec. 20, 5 days before Christmas, my $0.02, Good Luck with it
