Hey guys, I'm a recent employee of an arborist in Victoria, and he actually paid me to build him a website. I'm wondering if I could get some feedback on my content and also the visual appeal. I want to make sure it's most importantly: Correct, and also fitting to this industry.
Wondering if my homepage is too "wordy"?
The website is:
http://www.greatervictoriatreeservice.ca/
Any constructive criticism or feedback is greatly appreciated
Thank you! You can pm me if you like it and would like something similar, as I am thinking of doing this for multiple companies soon.
@Top Tree Service
I like the section above the fold. The picture and headline are the right size, but the white font is a bit difficult to read. If you can make the picture a bit more transparent, that might help the headline to be easier to read. (Note: it IS readable, but doesn't pop out).
I also might consider moving the phone number to be more centered.
Regarding the form fill:
Are you able to remove a section or two? For example, date of service can be helpful, but if you are super busy, then it might be better to not include that. It will make it that much easier/faster for prospects to request a quote, and they are going to be somewhat dependent on your schedule, anyway.
If they've found you online and submitted a request for quote, in most cases you can assume they want work right away.
Here's an example of a landing page (this is just a demo) that works VERY well. Normally, the page would be much longer with more sections, but this demo still gives an idea of how it can work. One thing I think you should consider is a hero shot with a background of something outside in Victoria, that tells the visitor, "We are the local experts."
I agree with others that there is too much information on the page, at least in writing form.
I recommend doing two things:
- Put the most important points in bullets
- Turn this content into video(s), with a headline about the topic or question answered. Then film yourself or a manager; that way the customers can not only get the information, but feel like they are getting to know you a bit better, as well. Your current video, that just displays a phone number, would be a lot better with just a person speaking into a camera.
Good luck and update this topic if you decide to change anything!