..........Hopefully i'll pass my ISA exam here soon and further my credentials and just kill 'em with knowledge and professionalism.
Here is my opinion on the matter:
Choose your field... I am a Cert Arborist (only one other with overlapping market). I tell folks all the time, if you are looking at
tree care it is important to find somebody who knows what they are doing and CA gives you some assurance of basic qualifications. That makes price shopping difficult because you never know if you are comparing apples-to-apples.
For removals - apples to apples is easy: the tree is gone. I can't tell you how I can do that better than the next guy. Find somebody who has insurance (and can show you a certificate) then shop for price. For us, that means do things that set us above (eg: cleaner job site, no lawn damage) and find ways to remove trees more efficiently than the competition.
I have been struggling for a few years whether I want to dive head first into the equipment it takes to do removals more efficiently as Emerald Ash Borer is getting ready to make a big run here.
Having said all of that...I agree with you that it is questionable (at best) to tell a client to shop around then call me and I'll decide if I want to beat the best price. It is one thing to bid a job and tell the client that there is flexibility to match another price...but to make others do the leg work for you is lame. If I were a potential client, I wouldn't hire anybody who behaved like that. If he garentees he will beat the price, have some fun and bid big removals at $100 and tell the client to call him because he garantees price matching..
Finally: funny story about one such local...maybe "apples to apples" isn't always "apples to apples". I was working at house of an acquaintence, this outfit shows up next door and starts working. (If I didn't need to get home I might have stuck around to watch a little longer for kicks--working from the top of a 40' ladder without tie-in or
any ppe...) Anyway, the first tree they dropped I thought "that homeowner must just hate trees, because that was a nice 12-inch dbh maple". Turns out, as I find out later talking to my client....OOPS! - that tree wasn't supposed to come down!!! (and he asked to be paid up front). I don't suspect they are competing for the same clients I am, so I'm not too worried about them - the longer they are around, the more people will start to look at real qualifications.