I like it, but like most I know locally and here , nothing beats Stihl chain other then in price.
I use woodland mostly in semi chisel quite a bit. If your doing fire wood or another low income type work I'd say the woodland makes good sense if you want a few more dollars left for profit after a few cords of wood. High production work that nets larger amounts of money consistently is probably well worth the extra cost of Stihl chain if it is available as needed.
I buy and use as much Stihl RM chain as I can find for a few to several dollars cheaper then list price, usually on the internet. Other then that I look for buys on chain made in USA and Canada, often new old stock, usually the quality isn't far behind. Some is softer but it seems to hold an edge until you run into foreign matter to wood much the same as Stihl chain. I find usually Stihl chain takes just a bit more to dull or stretch but doesn't file as easy as most the others either. Most of what I buy new from dealers is Woodland pro (Carlton) . I think out of the box sharpness isn't as good as some others, but the first time I sharpen usually more then takes care of that. If you or who ever sharpens your chains doesn't know how or take the few x-tra minutes of time to make an aggressive chain, you may do better with something sharper out of the box.
The way it works for me, I use several different sizes and gauges of chain on many saws and I try to stay ahead on chain. Have about thousand dollars worth in the garage. If it were all Stihl I would have near $2000 tied up in chain but what I have and use doesn't make me feel handicapped.
Some of the reduced kick back features are harder to deal with then others which I try to avoid those unless dirt cheap or a given.
I don't trust China made chain and have had some NK woodland that seemed brittle years ago. In the old days had some chain labled Zip Pen that seemed junk . With any brand you can get a bad run on chains I believe and it seems to me some brands quality has varied the last 30 years. Stihl has been easily the most consistent IMO.