LMFAO. The sad part is there are likely folks out there who would buy that line of BS and the concept of "Artisinal Firewood" simply due to the joke of a name. Sadly those people have a lot more $$$ to blow than I do and how they legally make that much money w/no common sense, I'll never understand.
Most of the folks I sell to buy mine because it burns better than anything else they've ever tried, they know I'm dependable, I stack it neatly and clean up the mess I make from stacking it. The small things and extra effort makes the difference and they appreciate the attention to detail and I usually make smaller diameter campfire wood-type splits which are easier to light and pack in efficiently for them. A lot of the customers I have are older so the smaller diameter splits are easier for them to manage, especially in Oak, Hedge and Locust.