spike60
Addicted to ArboristSite
The fact is undisputable that Husqvarna is a separate company from Electrolux.
A key distinction that must be understood is that when it was spun off from Elux, the shares in the new Husqvarna were given to the existing shareholders of Elux. So, while it is accurate to say that Husqvarna is mostly owned by the same people/shareholders that own Elux, it is not true that Husqvarna is owned BY Elux.
Some other definitions are also changed. In the past, it was accurate to say that Husky and Jonsered were both brands that were owned by Elux. But now it is clear that Husqvarna in fact owns Jonsered.
It's also important to understand the reasoning behind this. The outdoor products part of the business had grown so big, that it really required it's own distinct operating entity. It no longer made sense to share management with the "white goods" part of the business. Several years ago, there was a deal in place to aquire Scag. The OPE side was all set to go, but issues on the white goods side killed the deal. It had become obvious that both businesses had to get out of each others way.
It may be big news in the OPE industry, but how all this pertains to us guys on the site isn't all that significant in my mind. If you have a 372XP that was built in 2004 it's an ELUX product, but one built last year is a Husqvarna product??? It's the same saw. Built in the same place by the same people. So what?
I suppose that if someone is excessively caught up in the brand identity/image thing, that image is dilluted if you must concede that your favorite brand is "owned" by another entity. So, in that respect Husky fans no longer have to endure jokes about being owned by a sewing machine company or whatever. But an awful lot of good saws, (262, 288, 272 etc), came out of that organization.
A key distinction that must be understood is that when it was spun off from Elux, the shares in the new Husqvarna were given to the existing shareholders of Elux. So, while it is accurate to say that Husqvarna is mostly owned by the same people/shareholders that own Elux, it is not true that Husqvarna is owned BY Elux.
Some other definitions are also changed. In the past, it was accurate to say that Husky and Jonsered were both brands that were owned by Elux. But now it is clear that Husqvarna in fact owns Jonsered.
It's also important to understand the reasoning behind this. The outdoor products part of the business had grown so big, that it really required it's own distinct operating entity. It no longer made sense to share management with the "white goods" part of the business. Several years ago, there was a deal in place to aquire Scag. The OPE side was all set to go, but issues on the white goods side killed the deal. It had become obvious that both businesses had to get out of each others way.
It may be big news in the OPE industry, but how all this pertains to us guys on the site isn't all that significant in my mind. If you have a 372XP that was built in 2004 it's an ELUX product, but one built last year is a Husqvarna product??? It's the same saw. Built in the same place by the same people. So what?
I suppose that if someone is excessively caught up in the brand identity/image thing, that image is dilluted if you must concede that your favorite brand is "owned" by another entity. So, in that respect Husky fans no longer have to endure jokes about being owned by a sewing machine company or whatever. But an awful lot of good saws, (262, 288, 272 etc), came out of that organization.