This little chart shows the damage discounts can do to a business.If I was to purchase a new Stihl chainsaw from a dealer, is it customary to expect or ask for any extras, such as additional chain, extra bar, upgraded chain, oil, fuel, chain sharpener, case, etc...?
It really depends on your market, but most successful businesses that will survive long term are running in the 35% to 40% gross profit margin area. I price my products fairly and provide excellent service. I do not discount Stihl products or my repair charges. The margins on my Stihl department are at the average of the entire business, so discounts would hurt me severely in the long run. I have repeatedly said that I come to these forums with a desire to learn more about customers needs, as well as bettering my repair knowledge and techniques. I do not understand the concept of one working man asking another for a discount. The majority of Stihl shops are owned by every day people that work hard for their money too. I don't ask people that I do business with for a discount. I judge them on service and attitude first, price second. I guess I'm just strange.