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I don't want to rain on anyone's parade, but I was a motorcycle magazine editor for many years and am still currently employed in the word business. Especially right now it's dang tough to make money in the magazine business. In general, there are two ways to make a magazine a commercially viable pursuit: generate sufficient advertising dollars, as with most magazines on the market, or charge a huge price for a coffee table type of magazine such as Gray's Sporting Journal, which caters to those upper level folks who can afford very expensive firearms and the expense of traveling the globe in order to pull the trigger a few times. The problem is not only the cost of generating words and photos, but the very high costs of printing and shipping a magazine.
Nowadays I'm working mostly on electronic magazines on behalf of manufacturers in the motorcycle biz, but you still need a source of funding to offset editorial and production costs. This is not an inexpensive endeavor, and the main question is where do you get the funding to make this a profitable venture, especially in this economy? For one sad example, a few years ago there were four or five Personal Watercraft (PWC) magazines doing tests, comparison tests, travel stories, etc. and now there are ZERO! No more advertising money to float that boat because nobody has money to spend on such expensive toys.
Again, with all due respect, we AS fans are a pretty nutty bunch of people, enjoying the thrill of the chase in pursuit of tools that 99 percent of normal folks consider as exciting as a ball peen hammer. So while I too have thought about how fun and useful it would be to have a chainsaw magazine, it would be nearly impossible to find a business model that would allow for such a publication to break even, much less make money.
Sorry to put a damper on this, but that's the reality of it all. And that's why we all enjoy AS so much and also why this site is so valuable! When I first got interested in chainsaws I searched and searched for solid info, and I found it all here.
Olyeller