Looked like too many wraps the on port-a-wrap which caused the top to come to a dead stop resulting in serious shock force. I read a comment on the video where someone asked him if his chest is bruised, which he replied saying that it was. On his newest video he also states he has some serious arm pain and that he taking a couple days rest.
My biggest issue with the video, aside from the fact that the shock load caused by his ignorance could have killed him, is the irresponsibility of the whole thing. He carried himself and instructed his crew as though he knew what he was talking about, and in reality only "kinda" knew. He has a large following, people do what he does. After the whole thing he openly admits to being an amateur, plugs a company for all the "free gear" provided, and praises himself for a job well done. All the time having no regard for others who will watch it, who may be ordering gear with the intent to attempt something like this, thinking "if amateurs can do it...well i'm an amateur I can do this", and getting seriously hurt or killed in the process.
I'm not going to lie. I have done stupid stuff before. Now had I video taped myself doing it, I certainly wouldn't post it online. Now lets say I was ignorant to the fact that what I was doing was stupid, and posted the video thinking I had done "good" but in reality just got lucky. I would hope I would have enough sense to take the video down after learning of my ignorance.
But what can you do. I just wanted to hear your all's take on it.