Sort of a side soapbox about brands:
It's an interesting debacle the manufacturers are in. Husky and Echo for example, will cheapen their product (and name in the long run) to get it into the big box stores for sheer quantity. It also gets them more brand recognition, but is that the type of recognition you want? I guess bad press is better than no press to some. Unfortunately, the big box sets the mark (must be xyz and cost no more than abc) and it's up to the manufacturers to stoop to that level to get on the shelves.
So you end up with companies that
can make good equipment, but you have to go to a legit dealer to get it (if you want it new anyway) and you're going to pay for it, and "Norman Knucklehead" isn't going to do that. He's going to go to HD and get that $150 saw because it's the same name for a fraction of the price, right? The stuff that's in the local hardware store is garbage comparatively, but they're making sales and tapping a market that Stihl or Jonsered are not. On the flip side, Stihl or Jonsered are going to have a better name and brand loyalty in the long run, but at the cost of sales.
I've been very happy with my Rancher 455, but what you buy down at Harry Homeowners under the same name is definitely not the same saw. Take Homelite for another example... You say Homelite now and people laugh because they think cheap, plastic, maybe good for one season - but pull out a SuperXL and they're like, "that's a Homelite?" Yeah, back before they sold out. Made in the 70s and still ready to go to work every day along with my 10-10.
It wouldn't surprise me if battery chainsaws take down the gas homeowner market eventually, because people that buy that mostly don't want to deal with the hassles of gas anyway (mixing, tuning, gummed up carb rebuilds...) I just swapped a guy an electric Craftsman for a gas homeowner Homelite I sold him and he was thrilled. Granted you have to drag a cord around, but it was a surprisingly powerful saw, and it will always run as soon as you hit the trigger no matter how long it sits. Battery saws are pretty much there.
Just generalizations to illustrate the example, I can hear the triggered bunch bristling already... Substitute brand names in as you see fit.