I've been at this a long time. We are a successful business built on service, not price. I regularly win over customers from operations with lower prices and poor service. We have continuously grown for 33 years, and have doubled our rate of growth in the last 10 years. You ideas are not invalid, and they are certainly practiced by many businesses. However, my ideas of how I do things are backed up by many studies also. Giving discounts to everyone who asks has been proven in several studies to give the impression that a business is "cheap" and sometimes "desperate". The difference my team offers to the consumer is that we do what we say we are going to do, do it in a timely fashion, always tell the truth, own our mistakes without making excuses, and sell a quality product at a fair price. This alone is enough to separate us from the competition in this day and age.l accept what your saying and you are entitled to charge whatever suits you. However if your not offering anything and someone can purchase the same product/warranty from a dealer in the next town for less, you WILL loose a lot of business. This is a simple fact of the free market. Ever heard the saying, '1 bird in the hand is better than 10 in the bush'. Well sometimes you got to look at the bigger picture. Even if you make zero profit on a saw, if the customer leaves happy guess where he will come to get service/parts and other products. Who will the customer recommend to his family/friends when they need to buy a saw or have one serviced? Who will your suppliers give the best deals to..the shop that sells a 100 saws a year or the shop that sold 10,000? High turnover will keep you books looking good and give you buying power. Most people WILL take price over pretty smiles and if you want to grow in this highly competitive consumer world you gotta offer something different to the guy down the road. You want to be taking HIS customers and have people drive the extra mile to your shop as they KNOW you can offer better. Some will never grasp this l realize....but this is the environment you operate in. If you don't accept being average and want to make real money, you must evolve & give the customer what they want. Unfortunately it does not matter how nice you are or how many charity's you support, new customers don't know that and probably don't care!
l wish my stihl dealer was a bit more like you, last time l went in there he tried to charge me $99 dollars for 3 rim sprockets after he charged me $15 0+gst for a carb rebuilt and while l do like to support local business, l ain't an idiot either. You obviously no the game and have stood the test of time and base your business on good ethics and honesty. The point l was trying to make was the free market is not necessarily 'fair' and price point is an important factor. Turnover is also important . For example selling 10 saws in a day with 50 dollars profit IMO is better than selling 1 saw with 150 dollars profit for more than the reason of gross profit alone which is more service, more consumable products ect, ect.I've been at this a long time. We are a successful business built on service, not price. I regularly win over customers from operations with lower prices and poor service. We have continuously grown for 33 years, and have doubled our rate of growth in the last 10 years. You ideas are not invalid, and they are certainly practiced by many businesses. However, my ideas of how I do things are backed up by many studies also. Giving discounts to everyone who asks has been proven in several studies to give the impression that a business is "cheap" and sometimes "desperate". The difference my team offers to the consumer is that we do what we say we are going to do, do it in a timely fashion, always tell the truth, own our mistakes without making excuses, and sell a quality product at a fair price. This alone is enough to separate us from the competition in this day and age.
I've been at this a long time. We are a successful business built on service, not price. I regularly win over customers from operations with lower prices and poor service. We have continuously grown for 33 years, and have doubled our rate of growth in the last 10 years. You ideas are not invalid, and they are certainly practiced by many businesses. However, my ideas of how I do things are backed up by many studies also. Giving discounts to everyone who asks has been proven in several studies to give the impression that a business is "cheap" and sometimes "desperate". The difference my team offers to the consumer is that we do what we say we are going to do, do it in a timely fashion, always tell the truth, own our mistakes without making excuses, and sell a quality product at a fair price. This alone is enough to separate us from the competition in this day and age.
Guido, what do you include with a used saw?
Philbert
I don' sell that many saws, but when I do whatever I got with it goes out the door.
So, I might be lucky to get a compatible bar and chain?
Philbert
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