Personally, I like the top one. But commercially I'd use the bottom one. Not as busy and it looks like you're loading an outdoor pizza oven. The overpaying left loves that kinda stuff and you are really trying to appeal to the public not Woodboogers.
The problem with 1 is that the chain is so dark, I first thought it was a mud tire in the background. Then looking closer, I could tell what it was. If the chain was sharper and lighter I would say 1. Otherwise 2.
I also like #1 but would likely appeal better to customers if it was a fireplace with a chimney on it? #2 does look like a pizza oven but I doubt that you have many pizza oven clients where you live.