MCW
Somebody's talking crap here & it ain't the tree!
they're trackign what people buy based on zipcode and looking for patterns. With asid patterns they can target market that zip or even sell realestate to certain companies and prove that zip has a certain tendancy towards "X"
Exactly right. They are not taking your phone number or post (zip) code to benefit you or facilitate returns. They're doing it as a company directive to aid in future marketing. Marketing agencies have a whole heap of whizz bang formulas to determine where the majority of a companies' customers are coming from. They can then work out how many customers are coming from other areas where a "walmart" may already exist. Then they'll start investigating why the "walmart" in town X is attracting potential "walmart" customers from town Y etc etc. Don't underestimate how valuable a few simple numbers are in the big scheme of things to a major company or one with savvy marketing. They are cunning little buggars