Something else to consider. Isn't it a great feeling when a customer will add a few extra bucks to your bill because they thought that you did an outstanding job. And, you probably weren't even the lowest bidder for the job.
Your customers have used your business for years, and they know that they can trust you and have the utmost confidence that you will go above and beyond what's required to provide them with the very best in service and profesionalism. Sure, your customers know that they could get a "cheaper" price from any tree service in town, but they know that you are one of the best and they are more than willing to pay for this.
There are always going to be the "price shopers", those trying to get the cheapest price and playing the under bid game with you. How does this make you feel, especially from someone that you thought was a loyal customer? In all honesty, you really don't even want to deal with these people because they don't respect you or your service, the only thing that they care about is "PRICE".
Ask yourself this. If "price is king" to ALL of my customers, can I really afford to give them my very best? Will they pass my name along just because I was able to undercut and under bid every tree service in town? If I'm only known as the "price king", what does this say about my business ethics and my business?
You know for a fact that customers will spend the extra money to do business with you, because they know that you care more about them and their trees, than just trying to get in their "pocketbooks". If your customers are willing to spend the extra money to business with you, isn't is fair that you can do the same?
So, the next time you're flipping through the arborist supply catalogs, ask yourself who's really trying to make your business a success, and who is just trying to sell you equipment?
From a loyal customer,
Mike D.