One of the things marketers are actually running out of is names, believe it or not. When you consider the number of countries (and languages) Jred sells in, it's probably easiest to keep from violating trademarks by just making up a word.
And still they failed with the uniqueness. The word isn't mentioned on thier pages, but that word is the registered Internet domain of the company Ultimate Corrosion Control Inc.
But it could have been worse, much worse: Honda had a car a few years ago named the same as the, how should I put this... the daily Swedish common name for a womans most private parts. They also had a lot of marketing material made up before they were made aware of the situation. One brochure had printed on the first page, in bold: "Honda [the_word]: A daily pleasure", and the rest of the material were of the same kind... Never before has a car manufacturer gotten so much help by both Swedish media and the Swedish public in creating new slogans and pay-off's on the same theme, where none whatsoever would have been printable on their marketing material...
Today I think the car is marketed world-wide as Honda Jazz. Come to think of it, that's still just one letter from being unmarketable again...