Pancake
ArboristSite Member
With the number of companies that offer tree services in our local phone book growing at an exponential rate each passing year, it is becomming more expensive to become one of the "fittest" in the survival of the fittest game. In our market there are over 120 companies listed in the book, most of them are fly by the seat of their pants locals with no business operating a chainsaw. The fact of the matter is that the majority do not hold the proper insuances, general liability or workers compensation. They have no idea what the acronyms ISA, TCIA, or ANSI represent. And they excell at underbidding legitimate tree companies. Our company has went to great lenghts at some expense to become accredited by the TCIA, a sustaining member of the ISA, certified arborists, treeworkers, and holders of various other liscenses. We have spent piles of money on advertising and a website. Our equipment, uniforms, and attitudes reflects professionalism.
My questions are: How many more tree companies that do not adhere to the ethical obligations of our industry can the market withstand? How many companies are going to the above mentioned lenghts to seperate themselves in their respective markets? Other than providing superior service, what else can companies do to gain more arket shares?
My questions are: How many more tree companies that do not adhere to the ethical obligations of our industry can the market withstand? How many companies are going to the above mentioned lenghts to seperate themselves in their respective markets? Other than providing superior service, what else can companies do to gain more arket shares?