Normal prices are probably close to retail. There really isnt much of a markup on saws so, it couldnt be a heck of a lot different from other sites. I know some have mentioned Alamia.com. I know many dont care who you're dealing with, just as long as the price is right. I dont live too far from the guy, and I know how he opporates. Lets say do business with those you trust. Its worth a few extra bucks. Sherrills is a trusted name in arborist equipment.
I really dont know how he sells like he does. His price is the same as Sherrills from the factory. Just like you guys hate when someone gets a job from you basically making no money. The guys that do this have a hard time making it. Could you live on 8-10% markup and give free shipping? He has plenty of $$$ (family) and I think he just likes pissing people off (other dealers). The only reason he sells a thing is price. Its not because people like/trust him. I used to buy from people I trust and work well with, such as Sherrills. If I had a problem, I know they would go the extra mile for me to get things done. I figure it as a few bucks insurance each time. I never was let down.