SRT you are confusing quantity with quality. :monkey: The complaint as I read it is more about the kind of work that is done and not what it is done with.
For the record i choose to work out of a van and don't have most of the stuff you mentioned. But that has little effect on quality of work.
I think the bottom line here is: If you specialize in removals only you are feeding on the bottom with a lot of hacks. The more you specialize in tree care, the better the quality of client
and the less the competition. $.03 This from this month's Arborist News, one guy's opinion:
People: Turning Customers into Clients
Tree care customers are likely to be older and more educated than average, and have owned their homes for over five years. Unfortunately, the public image of a tree service provider may be that of a machinery-operating construction worker who is inexperienced, impersonal, and inconsistent. To effectively target that audience, a more professional image must be portrayed.
A telephone call for an estimate to remove a tree is often the first contact arborists have with potential clients. To sell more than that single service, more information is needed--about the trees, the caller, and the ecosystems they are a part of. This information is best obtained on site. The business cost can be high—the estimator’s time, vehicle and material and administrative costs all should be factored in. If the business has certified employees and also displays professionalism on the initial contact, the caller may well agree to an inventory and a full management plan.
The first service involved in professional landscape management is an inventory. An hour or half-hour walking the site with the owner or manager gives you time to determine their motivation, identify their key plants, and prioritize their management. A bare-bones inventory yields a handwritten list of arboricultural steps toward a safe, healthy, and beautiful landscape. An inventory is an essential service for several reasons. It creates a reference point for client communication. It provides a starting point for recording treatments. It costs little to integrate digital images, which will allow clients to review their landscapes at their leisure. By placing all their arboreal assets in front of the owner, the inventory documents the increase in value through arboriculture.
That value grows over time, as the trees increase in vitality, volume, and contributions with the proper care and treatments. An inventory should be objective, and rendered in a form that can be implemented by any knowledgeable arborist. Even if the goal is for the same company to do the work, the inventory should be a distinct product. When the owner has the option to contract with other companies, there will be less perception of bias and more trust. If the caller still doesn’t want to pay for an inventory, the next step is to find out their reasons for wanting the tree removed. Their descriptions may provide openings for information from the arborist, leading to more trust by the owner.
If the customer is not receptive to any service aside from removal, the door to selling PHC should not be closed. While pricing the removal the estimator can keep an eye out for other plant needs. A brief note can be made on the bid sheet, and information attached. The ISA Consumer Information Series has an economical and effective format that enables consumers to gain familiarity with the basic needs of their landscape. Once they are sold on the service, PHC clients aren’t likely to be shopping for the lowest price. They want contact with the provider, information about the trees and the treatments, and results that they can appreciate on a sensory level--aesthetics. Cost is based on value delivered, which depends on what services the arborist’s business offers. PHC marketing focuses on growing tree benefits for the buyer.
Follow up on that job and take more pictures as the trees decline from the damage. 
