you can't feel bad about charging people reasonable rate. What equipment you use how much experience you have should have little effect on the price. If you are confident that you can complete the job in a safe and on time manner while making the customer happy. we have change our rate on of my first jobs i under bid and broke even but since then i have reevaluated our price and come up with this.
OUR RATES
me + 1 groundies----150/per hr----600/4hr-----1200/8hr
me + 2 groundies----200/per hr----800/4hr-----1600/8hr
chipping runs--------500/half day----------------1000/full day This includes all the dump Fees
Crane operation------1000/4hr-------------------1800/8hr + additional to the removal Fess
Technical surcharges are an additional 15%--25% of the man hour rate for working over homes, wire, decks, and close quarters.
so far this pricing has worked well we gives breaks to repeat customers at 10% off total. Every one seems happy were not a big company but we do the jobs safely and make sure that the customer is happy with the work. I am not out to work my self to the bone for peanuts and most people are happy to pay a little extra for quality service (ie. we show up, don't smoke, look professional, are safe, complete the work that was contracted and leave the place looking like nothing happen)