Said it before & I'll say it again... most 'customers' won't be hipped up to (or care much about) "specs" or seek out an enthusiast site such as this prior to purchasing something like a saw. They'll either trundle off to the box-store or down to their local OPE emporium. When the get there, they'll either be guided by their budget, or into whatever model the sales folk advises.
Hopefully that salesperson has the gumption to get them into a thingie that will suit their needs. If their needs are met by a FarmBoss or a Rancher, what help is it to the normal customer to be upsold into a 361 or 357 (or insert your favorite brand/model/size here)
Are they going to care that the thing cuts a log a few seconds faster than a ___? Probably not, as long as the thing starts when they tug the string a couple of times, and cuts wood when they lay a finger to the Go trigger.
Are they going to be awed that the thing has a magnesium case or advanced emission control devices?
Probably not, as long as it doesn't blow up and scatter chunks of plastic (um, I mean Space Age Polymer) around the woodlot, especially in front of their non-enthusiast buddies.
Is increased resale/trade-in value a real consideration?
Probably not... As long as the thing meets their needs, is reliable, and doesn't blow up in front of witnesses, they will likely keep it for many years.
If I were selling them, I'd be Really Clear on the need for them to do whatever is recommended to keep the thing in top shape. (No pondwater fuel mixed with OB oil. No leaving said mix in there over the off-season. Dusty chips means sharpen the chain. Clean the air filter, swap the plug. etc...)
Calling someone's customers idiots may seem 'trendy'... but if they leave happy, and come back happy, they are what I'd call Good Customers.
If I were in the OPE biz... I'd probably love or hate an "enthusiast" customer. I'd love the fact that they'd know what (& why) they needed most of the time. I'd hate them because I'd probably be second guessed at every turn, and face the attempted whittling down at every sale. But since I'm not... I'll be content to be that guy that goes shopping with an IPL printout so I get what I need & has a decent clue what it might cost (that hasn't been much an issue lately)