Stihl's suggested retail price is @ double that of the dealer price, and parts are priced so that dealer cost is @ 65% of retail, the dealer is
free to sell at whatever price he wants. Bigger dealers get bigger discounts on parts and chain, etc. So they can sell for less
if they wish.
But you guys know the dealer cost going in, so if the dealer sells for anything higher than cost, he becomes a "Stealer".
I don't bother trying to sell chains online, the big guys have the price crazy low, but some make up for it in the shipping cost.