I run Huskies, most of the old timers I personally work with run Huskies, and my roommate is a mechanic at our local saw shop, which happens to be a full service Husky dealership. No big box stores in the mix for us, thank you very much!
The box stores are maybe a little quicker in and out, and perhaps quicker with the returns as well, but ya ain't gonna find the individual customer service and attention that the local saw shop will give you, or the flow back into the community. In our current economic climate, it's a way more conscious decision to make sure as much money as possible stays in our local economy, anyway.
And for the record, I ain't trying to talk any smack about Stihl. I'm just stickin' with what I personally started with.