Deere John
ArboristSite Operative
I've got to ask as I just heard it on the radio again and it is driving me (more) nuts.
Question: Do you pronounce Stihl as "Still" or as "Steel"?
I have worked in logging in Ontario and British Columbia and toured other regions. In all my travels over the years, I have never heard a sole pronounce it "Steel", yet all the advertizing and sponsorship verbage says "Steel".
I don't doubt that pronunciation is directly influenced by the advertizing agency trying to liken the product to the thought that it is as "tough as steel". Yet, if you ask anyone in my industry how they like their "steel" chainsaw, they will most certainly give you the greenhorn look and write you off as someone not to waste a terrible amount of time on.
Mostly-nuts John - still the owner of 6 Still saws
Question: Do you pronounce Stihl as "Still" or as "Steel"?
I have worked in logging in Ontario and British Columbia and toured other regions. In all my travels over the years, I have never heard a sole pronounce it "Steel", yet all the advertizing and sponsorship verbage says "Steel".
I don't doubt that pronunciation is directly influenced by the advertizing agency trying to liken the product to the thought that it is as "tough as steel". Yet, if you ask anyone in my industry how they like their "steel" chainsaw, they will most certainly give you the greenhorn look and write you off as someone not to waste a terrible amount of time on.
Mostly-nuts John - still the owner of 6 Still saws