You don't have to buy the "advanced crap" if you don't want to. The choice of chainsaws is limitless and yours. Manufactures must develop new technologies, buzzwords and face lifts if they want to sell. The worst part is, they can't just put out the awesomest perfect machine, because they wouldn't sell anything else and nobody would buy a new one. They must cripple their low range products to be price competitive on one end, and make you pay for the sweet stuff. Like cars that have all the wiring and support for cruise control but leave out a $10 handle to operate it for example. And most manufacturers have known issues that could be solved rather easily, but you need to make money on spare parts, maintenance, and you need to be able to make a better model in 2 years.
New stuff on chainsaws will bring progress. Lower consumption is good. Lower emissions are good. Less vibes are good. Autotuning is good. Yes, it all has its downsides, and everything is not for every one. Some things are going user friendly at a cost for the die-hard enthusiasts having the chance to tinker with details. But the die-hard enthusiast will adapt, and in time you will maybe be able to chip-tune your chainsaw haha.
What kind of car do you drive? Do you have air conditioning? ABS? Servo steering? Airbags? Seat belts and lights at least? All of that is useless, a car without all that nonsense will get you from point A to point B just the same. Just a bunch of gadgets that add weight, they make your car slower, they make it harder to maintain and more likely to brake down. But we are progressing and the oh-so-complicated cars are faster, more economic, reliable and comfortable and affordable then they used to be.