The makers were selling saws long before the internet and AS. If they lost every sale generated on this forumn among the saw junkies it would be so small it probably wouldn't even registered with them at all.
Back to this thread relax. This thread will not alter Dolmar at all. Dolmar has much bigger fish to fry than to be bothered with some thread on the internet floating around saw junkies griping about their saws. If 2009 remains like the last few months of 2008 Dolmars problems will be much much bigger than this thread. A 100 million dollar wordwide company is tiny, very very small............
I agree with most of your post & points...and you and I, from what I can tell; really only dissagree on the impact of "websites for enthusiasts" on the sales of saws and in particular Dolmar saws.
I also agree and understand the "Big" companies aren't going to actively chase these threads...too many too little time. Part of the reason they don't like the "goings on" at places like this is simply because they can't control the message.
Husqvarna figured out the mass market thing with the Poulan's and Homeowner Husqvarna's. Dolmar rides the Makita brand, reputation, and sales channels for their mass marketing efforts. Solo is left out in the cold...The Chinese are just beginning to make their presence known with the Troy Built's, Yard Machines, and Oregon's on eBay etc. Big retail companies have huge exposure and Husqvarna EARNED has the right reputation in the Pro world to build on. Lowes, TSC, Sears can sell the crap outa them with the right pricing using the Internet for straight advertising and online selling.
Stihl seems to be reacting in a different way. Instead of developing a line of low cost homeowner saws to sell at box stores, they are buying into the John Deere sales channels..simply because its cheaper than expanding their existing one AND the type of person going into a John Deere store isn't as worried about price as they are quality. Taking this route Stihl can sell their current class of saw product along with the landscaping tools and stay at the higher price points. John Deere stores have always made a point of connecting with their customers with both follow on sales and service and this is similar to the way Stilh dealers typically work. Stihl rapidly expands the RIGHT kind of market exposure, compete with those Husqvarna stores..all for less cost than building that amout of exposure with their own resources. (Are there JD stores in your territory?)
As for Dolmar, they really don't seem to have a strong marketing presence ..anywhere..other than running under the Makita banner. I see blurbs in the trade magazines from time to time but the dealers along with places like this seem to be the "point of the spear" for marketing Dolmar Pro Saw products. Which is why I feel this type of place makes proportionally even a greater impact on Dolmar than most. To get a small business (dealer or Pro) to invest in a "off brand" product line..they are going to do a little research. 20 years ago that was done thru reference calls and typical stuff from that period of time, usually initiated by a sales type. Now that is mixed with Internet research....and that again leads to places like this. If I'm going to invest 5 digits in a product line & floor plan..I'm going to do a little home work!
As you said saws were being sold long before places like AS. The Internet is a relatively new technology, especially with respect to saws. So of course they were selling saw before AS. Companies used what ever communication technology was best in a given period of time.
Back to the homeowner who is the largest consumer of saws along with the the small contractor who is looking for specific tools for jobs...My premise is simply that as the Internet has become more prolific and a larger part of our lives, more research is happening for all types of things by those who are connected...choosing tools is included especially when they cross the $200 dollars line. There are more and more "Consumer Report" type places, Home& Garden type websites, Hobby websites along with the Box stores adding "review" spots on their more expensive products. This also leads more to use search engines to augment their research leading them to places like this. This a a rapidly moving target so generalizations don't work for anything but small slices in time. But since this is a Dolmar 5100s thread..I'm not nearly as interested in the Homeowners (or enthusiasts)..I'm more interesting in the reaction from Pro's and Dealers!
I hope your right, actually. As I said before I really like what Dolmar is doing in offering a really exciting performance oriented product. Your point about the economy again makes a case for finding less expensive ways for marketing types to cast out their "nets", "trolling" for interest...internet becomes yet again a focus.
My guess is even as a successful dealer, no matter how cozy you think you are with a Stihl sales/marketing employee; you only get the vision of Stihl's thought process they think is most benificial..to them. My guess is right now Stihl will make every effort to keep their core dealers from feeling threatened by the shifts in the sand from both the economy and the changing plans. They still need you to to forecast/buy saws and other products...probably right now.