Since no insulation is 100% effective, you will always have some heat loss. If the velocity goes to zero, like in a Thermos bottle for example, the temperature will eventually equalize between what's in the bottle and what's surrounding it, just as if you let your boiler go out, the water temperature in the lines would eventually equalize to ground temperature. In your original configuration, apparently the flow rate was slow enough that the temperature dropped significantly between your boiler and your house. First, make sure your thermometers are on the right pipes. If they are, then think of your buried pipe as a heat exchanger, more specifically a shell and tube heat exchanger. Whatever your original flow rate was, the residence time it allowed in that exchanger was sufficient to cool the flowing water. This would be especially true if your lines are undersized, where the cross section is proportionally smaller compared to the circumference, meaning that your exchanger has a comparatively larger surface area for heat transfer.
Speeding up your pump increased flow rate for sure, and by doing that increased velocity and decreased residence time. It did that for every other pipe, fitting, and valve in your system, including the heat exchangers. That increased velocity also means that you increased wear and tear on pipe, fittings, and exchangers, increased noise, increased electricity use, likely shortened your pump life, and your pipe is still losing heat, you're just pumping through it fast enough that its ability to transfer heat to the ground isn't sufficient to cool the volume of fluid flowing through it. This is one of the rare times where having an open system works to your advantage, because fluid velocity and pressure go to 0 every time the return comes back to the boiler, allowing the relatively crude firing rate controller of your boiler to keep up.