Engine, not motor...
Over the years I've worn-out, and tossed, countless vertical shaft engines... I still have, and use, every horizontal I've ever owned (some of the equipment they were mounted to wore-out, so I've moved the engines to other equipment). The oldest horizontal I have is a 1968 Tecumseh 10 HP mounted to the little tractor I abuse the crap out'a... still starts in sub-zero temps and does not use or leak one drop oil. We have a horizontal engine powering a small generator at work we use on the job sites to run power tools that much older than that. My splitter has a horizontal Tecumseh 7 HP that dates sometime before 1980... it received a new head gasket a couple years ago, but nothing else has ever been done to it and it still doesn't use enough oil that I ever have to add between changes. Right now I have a 3.5 HP horizontal Briggs sitting in the shop off dads old pressure washer (the pump quit), I don't know how old it is but that washer was "Top-of-the-Line" for its day at 1200 PSI if that says anything about age... still runs like a top and has never had anything done to it.
Horizontal crankshaft small engines are more durable, last longer, make more power, run cooler, use less fuel, and are easier to maintain and repair. Vertical crankshaft small engines belong on lawn mowers... nothing else. Three really big issues with verticals is proper lubrication (especially the upper side of the cylinder/piston), uneven heat dissipation (especially the lower side of the cylinder/piston), and dirt/grit contamination of the lower crank bearing (all the dirt and crap settles right down on them). They start using oil because the cylinder gets egg shaped, and they start leaking oil because the lower bearing gets sloppy, the crank scores, the seal can't hold against the flopping crank and they leak. The damage to the cylinder and crank makes them too expensive to repair... you toss them and buy another. Chances are, if you keep clean fresh oil in a horizontal engine it will likely outlive you (clean, fresh oil means you'll need to change it often, even synthetic oils... if it's using oil you've waited too long between changes and it's too late, the damage is done). My old 1968 Tecumseh 10 HP gets used 3-5 times a week year-round, used hard year-round... the oil gets changed 5-6 times a year (and no, I don't use synthetic because it would still get just as dirty and contaminated, just as fast, and need changing just as often).