joatmon
Addicted to ArboristSite
'Mornin' Tommie
Tommie,
Well, you had 'em in a tizzy last evening. Dolmar's are so good and Stihl's so expensive. Now, look to Cincinnati, find P&G and wander into their marketing department. it's called BRANDING. No, it's not what you do to your cattle. It's not what you do to your girlfriend. (Tommie, don't ever try to brand the inflatable Miss Demi)
Stihl is a brand. A brand that everyone knows and covets. Branding doesn't allow you to have exclusive sales, but proper branding will allow and support a leadership, price maker position. Now, some will always "buy on price" or "look for the deal". Search the threads and you'll see how ole Tommie deals with these folks. He can and will continue this practice, but a brand built on price, well, let's just say this is their target market.
I tell you a little TommieTale here. A man goes to see Tommie and buys a 290. He's happy. He's proud of it. He cuts with it. He wipes it down and keeps it clean. He shows it to his wife and kids. He leaves it sitting in the driveway for several hours after finished cutting so his neighbors will see that "he's a Stihl man". He buys the best. Nothing's too good for him and his family. He takes solice in the fact that his dealer has been on the corner for as long as he can remember, shiney store, parts galore, and a smile when you come through the door.
Now, his neighbor buys a Dolmar or Poulan. Great price. More balls than a Stihl at less money. He's happy ...... until Fred, his neighbor mentions that he got the same saw on sale for $20 less. Fred's probably streching the truth, but, remorse has visited our friend.
Yes, the TommieTale ot Two, and it's repeated thousands of times across the land every day.
Tommie, you gottem' by the Tale,
Joat
Tommie,
Well, you had 'em in a tizzy last evening. Dolmar's are so good and Stihl's so expensive. Now, look to Cincinnati, find P&G and wander into their marketing department. it's called BRANDING. No, it's not what you do to your cattle. It's not what you do to your girlfriend. (Tommie, don't ever try to brand the inflatable Miss Demi)
Stihl is a brand. A brand that everyone knows and covets. Branding doesn't allow you to have exclusive sales, but proper branding will allow and support a leadership, price maker position. Now, some will always "buy on price" or "look for the deal". Search the threads and you'll see how ole Tommie deals with these folks. He can and will continue this practice, but a brand built on price, well, let's just say this is their target market.
I tell you a little TommieTale here. A man goes to see Tommie and buys a 290. He's happy. He's proud of it. He cuts with it. He wipes it down and keeps it clean. He shows it to his wife and kids. He leaves it sitting in the driveway for several hours after finished cutting so his neighbors will see that "he's a Stihl man". He buys the best. Nothing's too good for him and his family. He takes solice in the fact that his dealer has been on the corner for as long as he can remember, shiney store, parts galore, and a smile when you come through the door.
Now, his neighbor buys a Dolmar or Poulan. Great price. More balls than a Stihl at less money. He's happy ...... until Fred, his neighbor mentions that he got the same saw on sale for $20 less. Fred's probably streching the truth, but, remorse has visited our friend.
Yes, the TommieTale ot Two, and it's repeated thousands of times across the land every day.
Tommie, you gottem' by the Tale,
Joat