Tommy,
I never price things I'm selling on Craigslist or e-bay for the price I need to get - always lower. The primary reason is, inherently, people want a good deal. Like me, they hate paying a list price, or any price (unless obviously superior) they're given for products for which a manufacturer has a "suggested" price. Dealers who ignore this part of human nature do so at their peril.
One could argue that the only "no haggle" read, "take it or leave it" car company, Saturn, went under at least in part by disregarding this philosophy.
Like Blitz,
I know the profit margin on Stihl saws is nothing short of huge. There is plenty of room for a dealer to negotiate. That said, you have a right to charge anything you want for your products. I have the right and will find the best deal.
"Penny pinching" is inaccurate. Seeing how good of a deal I can get is a game to me, is fun and I'm very good at it, especially for a $1K product. For instance, I called eight dealers before purchasing the 460. Those who gave me the DSRP and wouldn't budge will not have to worry about dealing with me again. I avoid dealers of nearly anything with "take it or leave it" pricing and attitude. I suspect I'm not alone.
Would you buy a new car for the price given to you by a dealer? I think not. Chain saws are no different.
Lastly, if I have to "bring a full wallet," which I understand to mean pay more than I need to, I won't be visiting you either, nor will I recommend anyone do the same.
Tim