I quote in a Honda Insight tell the clients I try to keep cost down but remind them the price of diesel and some offer to let me leave my chipper and fuso on multiday jobs and I commute in the eco-quoter, nice to have it on job too to break early or lunch or parts run, gets around 52 in town and better on the hwy usually put about 20-30 a week in it, San Antonio sits on alot of miles so comes in handy plus it has AC and none of my trucks have ac,
Paul
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I've used my wife's Accord a few times, but stick to the company truck for most of the few leads that I run.
The slacks and button shirt are a very good idea, because they communicate a certain level of professionalism, though neat workwear with a little dirt on them can project the competent trades man image. I am often confused by the business owners who show up in shabby ripped jeans and generic shirt, or old camouflage utility pants. I'll get my "old saw" out and say again that selling yourself will more often get the job then selling the work. If I can Walk & Talk with a potential client my closing rate is near 50% higher than writing "trim tree" on a bid sheet.
As for the Caddie....I think this may be very situationally dependent, I think you may be concerned with a subliminal message that you are going to be charging too much. For an estate level bid it may work in your favor, because it projects an entrepreneurial image, you are established and will be there for the client for the long haul. What i often tell people is that I'm a service provider and I want to take care of them for years to come.
I'm in favor of the small car/truck for leads and part's run, crew cabs are great for big jobs where you people on lunch/potty breaks. Everything you drive should have name/number highly visible, maybe even a web-address.